Sanctioning Agent

Official Weblog of Chief Agent Matt Arnold. Be more than a commodity. Own Your Identity™

16 March 2006

If Microsoft Designed the iPod Package

Interesting and funny video, from Microsoft of all places.

http://www.ipodobserver.com/story/25957

posted by Matt @ 12:05 AM  

2 Comments:

  • At 3:14 PM , Christopher Tassava said...

    That's great! What do you think, as a brand consultant, about the company's reaction to the leak? (My thoughts are here.)

     

  • At 6:16 PM , Matt said...

    I think it was a healthy reaction from a PR perspective. I think the person that put the video together really understood both brand images. Also, inside jokes are an important part of symbolic identity. Also, taking your work seriously, but not taking yourself too seriously is a plus. I still have a feeling that a few MS staffers that might have been the subject of an "organizational announcement."

     

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